Grassroots Championships at Badminton Get a Boost with New Sponsorship
Voltaire Design, a brand in itself, is the new title sponsor of British Eventing’s (B.E.) grassroots championships at Badminton Horse Trials in May 2022. In the agreement, Voltaire Design will also become an Official Supporter of B.E. and will receive extensive media coverage at all B.E. events. Horse racing enthusiasts will now have the opportunity to place bets on their favourite horses at one of two NetBet Sport slots locations. Voltaire Design is a leading manufacturer of equestrian clothing and accessories, including all types of leather riding gear.
The BE90 and BE100 finals are scheduled for 3rd to 4th May before the CCI5 action at the Gloucestershire event. The finals will return to Badminton in 2022 and will be known as the Voltaire Design Grassroots Championships. The two finals have been rebranded to reflect the championship’s grassroots origins and celebrate the fact that many of the players have played at a higher level since their inception.
Jane Tuckwell, event director of Horse Racing, said they are very grateful to Voltaire Design for their sponsorship. B.E. chief executive Helen West gladly acknowledged how the organisation is “extremely excited” about the championships’ returning to Badminton come next spring. She said: “This is an extremely exciting development in the horse racing industry.”
The championships have an extremely loyal following, with fans eagerly awaiting each year’s event to see the best come together at the prestigious Badminton Horse Trials. B.E. is delighted to be working with Badminton House and looks forward to seeing the event grow in popularity. “The Horse of the Year Show is recognised as the pinnacle of international equestrian sport,” she said. “With Badminton being the only location that has been able to deliver this historical event in recent years, we are extremely excited at returning there for 2022 to celebrate the Year of the Horse.”
With horses and riders travelling to eventing’s pinnacle event, Badminton Horse Trials, for the first time in ages, Badminton has announced its partnership with Voltaire Design to produce unique retail items featuring the five-star label. This exclusive collaboration will see pieces using the Badminton Horse Trials logo – including mugs, coasters and T-shirts – made available in select outlets across England during September and October.
“The Grassroots is a national and international racing venue, and we felt it was the perfect location for this prestigious event. It has an aura and excitement that will reflect the vital input provided by the volunteers and grassroots racers who make horse racing such a success in Britain.” Said Matt Tarrant, managing director Voltaire Design.
With growing numbers of people keeping horses, eventing continues to be an appealing sport on the grassroots level. For the first time, elite-level sponsorship is now on its way to the grassroots scene, thanks to Voltaire Design’s title sponsorship of British Eventing.
Fairfax & Favor will also act as the title sponsor of all British Equestrian’s international Grand Prix events, including the premier show Jumping Horseshoe, to be held this year for the first time at Bramham International Horse Trials (16th -20th December). Haygain, which started in France in 2009, has become an established brand across Europe thanks to its exceptional fertiliser products and growing partnerships with horse enthusiasts.
Fairfax & Favor have been making handmade premium leather belts and footwear since 1851, and their quality and cutting-edge designs make them an excellent choice for the Equestrian community.
Cheltenham Racecourse, England. Jumps racing is a highlight of the early jumping season in the U.K. The course bypasses the middle section of the main Cheltenham course and is a right-handed, mile and a half circuit around fields and water features with many tight turns and undulations. In addition to the featured Gold Cup, numerous races are offered during jumps weeks, most notably the Tote Cheltenham Gold Cup Handicap Chase, the feature race on the closing day of jumps week.
“Felicity is a fantastic young rider, and we are excited to see her compete on the Hy horse and rider products in 2022.” Said Jane Tuckwell.
The British event rider crew, part of the Eventing Nation, is delighted to announce that she has signed a sponsorship deal with Chedington Equestrian, her title sponsor. Upton has been sponsored by the U.K.’s leading saddlery and equipment retailer for over 18 years – and now she’s set to embark on a new challenge with the brand.